January 1, 2004 - 12:00, by Lindemann, Brad
No Small Feet
Babies' feet? What could babies' feet possibly have to do with the re-branding of Ambassador Consulting? As it turned out, they had everything to do with some of the early-on inspiration provided by our advertising agency. They cited the Saturn automobile company as a case study. By focusing upon the people who drive the cars they're selling, Saturn has revolutionized the way...