Introduction to the Portal Optimization Series 

 

Introduction to the Portal Optimization Series         

Kory Geyer
Solutions Strategist

Let's take a deeper look into Ambassador’s Portal Optimization Model.  This model helps our clients take a holistic approach when strategizing on how to attain maximum value from their portals.  It is no secret that Ambassador focuses on delivering portal solutions based on the SharePoint platform, but this series will not focus on technology.  Rather, we will examine portal optimization from a non-technical perspective.    

Let me first introduce the model.  Ambassador has used a version of this model over the last 18 months as we work with our customers to develop their portal strategy.  Today, the Portal Optimization Model is a business driven continuum comprised of the following three areas: Cultivating Culture and Community, Information Dissemination, and Operations & Decision Support.  Various components (e.g., Connecting People, Creating Community) within each area create value along the continuum.  The following diagram is Ambassador’s Portal Optimization Model (APOM):

Ambassador Portal Optimization Model

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This model has been tested by Ambassador as we deliver portal solutions for our clients.  Additionally, Ambassador uses APOM internally to achieve greater levels of value with our portals.  The beauty of this model is that it can be used for intranets, extranets, and business application portals (it is important to note that we often find that business application portals are built within an organization’s intranet and/or extranet portal platform).  We will discuss each of the three areas in detail over the next three issues.  As we do so, I would ask you to think about how your organization can apply this model and receive value from it.  And as always, I welcome your comments and questions.

If you have any questions, please email Kory at kgeyer@ambassadorsolutions.com.

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