Merging Marketing and HR
Krista Sellery, Director – Support Services

My job description recently expanded to include both Marketing and Human Resources responsibilities.  A rare combination, indeed.  As a result, I’m beginning to feel as though my new hybrid role has placed me on a professional island.  Where are my Marketing/HR peers?  Do you exist?  I don’t think you do…but I think you should.  And here’s why…

Marketing and Human Resources – traditionally, two separate departments operating in functional silos.  Yet the more exposure I have with both areas of the business, the more I believe they should be tightly integrated.  Generally speaking, the Marketing people are responsible for shaping and monitoring your customer’s experience with your brand.  And generally speaking again, the HR people are responsible for shaping and monitoring your employee’s experience with your company.  Shouldn’t the experience be the same?  If your Marketing folks don’t talk to your HR folks, the inherent results are inconsistent experiences and diluted messages. 

To help clarify my point (…and because I enjoy lists), I developed my Top 5 reasons why Marketing and Human Resources should work closely together.

Continue reading Krista's article

Indianapolis SharePoint Saturday Event
January 30, 2010
Junior Achievement Center

Join SharePoint architects, developers, and other professionals that work with Microsoft Office SharePoint Server for a ‘SharePoint Saturday’ event.  SharePoint Saturday is an educational, informative & lively day filled with sessions from respected SharePoint professionals & MVPs, covering a wide variety of SharePoint-orientated topics.  SharePoint Saturday is FREE, open to the public and is your local chance to immerse yourself in SharePoint!

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