The Social Media Conundrum
Krista Sellery, Marketing Coordinator

On June 19, I attended a local event sponsored by the Taylor University MBA program called "Evolve or Die. The Future of Online Communication". The presenter was Kyle Lacy, CEO/Co-Founder of Brandswag. I have to admit, I went into this event hoping to find the Ultimate Truth of the social media universe. Don't get me wrong, we are definitely on-board the social media bandwagon at Ambassador. We blog, tweet, connect through our corporate Facebook fan page, collaborate thorough our intranet, and share information on Yammer. Even so, I continue to look for bigger and better ways to derive business benefit with these tools.

If you're new to social media, you may find yourself asking: Why should I care? Have you seen the latest version of the "Did You Know" YouTube video - if you haven't, you should check it out. The statistics in this video make it glaringly obvious that the Internet has completely changed the game. The business model that was used to start your company five or ten or twenty or fifty years ago becomes rapidly more obsolete as the world grows more connected and information & ideas are widely available (…and cheap, if not free). "If you don't like change, you're going to like irrelevance even less" (General Eric Shineski, Retired Chief of Staff, U.S. Army).

Now that you understand why you should care, let's look at where to start.

Continue reading Krista's article

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