Marketing Mushfake
Krista Sellery, Marketing Coordinator

My cousin Tim is in prison. He was a good person who mingled with the wrong people, got addicted to the wrong drugs, did some bad things, and has now been behind bars for 4 years with 6 to go. Most of his family, including myself, lost touch with him. Until recently. For several reasons, I decided to write to him, not knowing what - if anything - it would bring. To my surprise, he promptly wrote back to me. Even more surprising was the overall tone of optimism and appreciation with which he wrote. While explaining to me what his daily life entails, he told me that he spends a lot of time "mushfaking". According to Tim, mushfake is prison jargon for "woodworking with tools like toe nail clippers, tweezers, binder clips and various other odds & ends that we can come up with". Who knew? He sent me a picture of one of the jewelry boxes he made - wow. He is extremely talented.

This letter really got me thinking. Here is a guy who has had a pretty rough life and who, I must admit, I fully expected to have become the bitter & violent prisoner so typically portrayed by Hollywood. To the contrary, he is someone who creates great works of art…with tweezers and nail clippers.

Now, allow me make the not-so-smooth transition from my cousin and prison to the world of marketing.

Continue reading Krista's article

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"In the End, we will remember not the words of our enemies, but the silence of our friends "

~ Martin Luther King, Jr.