Focused . . . on potatoes
Greg Siefert, VP Solutions Formation

Let me introduce you to a man I have not met, but a man who intrigues me. A man who spent evenings with his wife drinking champagne and dining in the up-scale restaurants of New York City before retiring to his Park Avenue apartment. A man always dressed in fine European suits who spoke with an elegant British accent. I want you to meet a man who was a fixture in New York City before passing away in early February. Please meet Joe Ades, the man who sold $5 potato peelers on the sidewalks of New York City.

Eloquent and captivating, Mr. Ades would announce, "When you peel a potato, it doesn't matter whether you're right-handed, left-handed, or, like a politician, underhanded. All you take off that potato is a thin layer of skin. You've got no waste; you do it in record time. When you come to an eye, you scoop it out - there's the scoop. Come up a yard. You'll see better. Come on, don't worry. I won't ask you for money. You're quite safe. You don't have to buy to watch. You may already have one of these - I've sold thousands. I'll give you a refresher course. . ."

Mr. Ades was a truly gifted entertainer and salesman. But what was at the heart of his success? The answer to that is simple: focus. Period.

While so many people and companies struggle to define their focus and many others are swayed by the ever present "opportunities of a life-time," Mr. Ades was clear on his direction.

Continue reading Greg's article

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"It is not how much we do, but how much love we put in the doing. It is not how much we give, but how much love we put in the giving."

~ Mother Teresa