Now that’s a thought…
When creating our logo, we didn't want form without function, so we designed our logo with our positioning statement in mind.
Solutions. Powered by people.
The main component of the logo, the thought bubble, represents the source of all good solutions -- creative thought. The asterisk is the dynamic motivating force behind the solutions or "the power". If you turn the logo 90 degrees counter-clockwise, you see the true source of the creative thought and the solutions - a person.
For more of the Ambassador logo story, see Rebranding Ambassador on Brad's Blog site.